Saturday, August 22, 2020

Select one of your favorite brands that is involved in licensing Research Paper

Select one of your preferred brands that is engaged with authorizing. Think of one page on why or why not it works for the brand - Research Paper Example 529). Skin break out Studios is a piece of the Creative Collective Acne. The Studio was established in the year 1996 in Stockholm, Sweden. Skin inflammation Studios is a style fabricating brand that structures design array and pants. The activities of Acne Studio are not just restricted to Sweden. Truth be told, the activities are extended over the world. So as to extend its activities, the organization depends on authorizing understandings. With the assistance of permitting understandings, the organization has effectively extended its activities in Europe and Asia. The Swedish organization is additionally wanting to extend its business in London, Paris, and Japan. The adequacy of authorizing for Acne Studios can be acknowledged from the reality the organization has effectively extended its tasks in 35 areas with the assistance of permitting understandings (Okonkwo pp. 353). Under the permitting understanding, the organization offers its licenses to different organizations. Those organizations utilize the brand, plan, and IP of the parent organization. The licenses can be offered to a few organizations in a similar market. The authorizing understandings have additionally permitted Acne Studios to practice power over how the brand is utilized. This has permitted the organization to keep up the standard of its items (Okonkwo pp. 353). Hagedoorn, J., S. Lorenz-Orlean, and H. van Kranenburg. â€Å"Inter-firm Technology Transfer: Partnership-inserted Licensing or Standard Licensing Agreements?† Industrial and Corporate Change 18.3 (2008):

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